It’s effective if you already have an established brand but that’s not a hard and strict rule. > Check out some of our favorite mascot logos When to use picture and symbol logos: Think of all those mascots at sporting events and the great dynamic they create by getting involved with the audience! Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand. Like all logo symbols, abstract marks work really well because they condense your brand into a single image. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. Instead of being a recognizable image-like an apple or a bird-it’s an abstract geometric form that represents your business. > Check out some amazing iconographic logosĪn abstract mark is a specific type of pictorial logo. This is something that will stick with your company its entire existence. You need to think about the broader implications of the image you choose: do you want to play on your name (like John Deere does with their deer logo)? Or are you looking to create deeper meaning (think how the Snapchat ghost tells us what the product does)? Or do you want to evoke an emotion (as the World Wildlife foundation does with their stylized image of a panda-an adorable and endangered species)? The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use. Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye. > Check out some of our favorite typographic logosĪ pictorial mark (sometimes called brand mark or logo symbol) is an icon-or graphic-based logo. So make sure you hire a professional who’ll have an eye for detail. Your business name in a font alone likely won’t be distinct enough to capture the nuance of your brand.
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